Logo concept
Logo concept
Starting from the name OXD (Open Exhibition Design),
we explored several concepts, but this one was the strongest:
block‑stylizing the letters and fusing them into a single, simple shape.
Make it iconic.
Starting from the name OXD (Open Exhibition Design),
we explored several concepts, but this one was the strongest:
block‑stylizing the letters and fusing them into a single, simple shape.
Make it iconic.
Shapes represent the differences among students.
Something to preserve and thoughtfully enhance.
Shapes represent the differences among students.
Something to preserve and thoughtfully enhance.
Lettering
Lettering
The lettering is crafted to amplify a feeling of freedom and,
at the same time, to celebrate differences balancing openness
with distinct identities.
The lettering is crafted to amplify a feeling of freedom and,
at the same time, to celebrate differences balancing openness with distinct identities.
Palette
Palette
The color palette adopts a monochromatic balance of red shades aligned with the logo’s concept
to evoke and celebrate a distinctive, continuous flow of passion.
The color palette adopts a monochromatic balance of red shades aligned with the logo’s concept
to evoke and celebrate a distinctive, continuous flow of passion.
The color palette adopts a monochromatic balance of red shades aligned with the logo’s concept
to evoke and celebrate a distinctive, continuous flow of passion.
Shapes
Shapes
Then it was time to create a context, a world.
We took the AXD courses and, based on our feelings as involved students, converted those impressions into shapes:
spikes and curves represent the toughest and the easiest emotions. It’s inspired by the Bouba/Kiki effect.
Then it was time to create a context, a world.
We took the AXD courses and, based on our feelings as involved students,
converted those impressions into shapes:
spikes and curves represent the toughest and the easiest emotions.
It’s inspired by the Bouba/Kiki effect.
Then it was time to create a context, a world.
We took the AXD courses and, based on our feelings as involved students,
converted those impressions into shapes:
spikes and curves represent the toughest and the easiest emotions.
It’s inspired by the Bouba/Kiki effect.
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